US Coatings is seeking to partner with highly skilled, experienced independent coatings reps to cultivate new sales markets and increase our presence in current markets.

At US Coatings, we see this as an opportunity to create exciting new partnerships. We want to work together to turn our products, and your contacts, into commissions. US Coatings is committed to providing the most competitive partnership offers possible to the most talented independent coatings reps in the business.

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A disappearing breed

With global paint retailers relying more than ever on lightly trained, undercompensated sales staff, the number of openings for knowledgeable and experienced sales reps is shrinking. Large coatings manufacturers are increasingly moving to a retail-inspired model in order to avoid having to hand out commissions and reduce margins. As a result, profits are increasingly concentrated at the top of corporations, sales incentives are disappearing and skilled salespeople with a specialized knowledge of their products and industries are increasingly chained to a sales floor.

At US Coatings, we’re looking to capitalize on this underutilized expertise. By keeping overhead low, we’re committed to remaining a nimble manufacturer that’s able to share generous commissions with our sales reps. We’ve skipped out on the global offices, the astronomical C-level salaries and the racecar sponsorships. We’re leveraging the years of contacts generated by sales reps, their industry expertise and entrepreneurial character instead. In return, we’re able to share more of the revenue they’re able to generate.

Maybe fewer companies are pursuing this strategy these days, but that just means a deeper talent pool.

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We’re about more than offering our independent salespeople a crack at more generous commissions. After all, high commissions don’t mean all that much if it’s simply too tough to make the sale. If we’re going to be building a sales model that’s based on the talents of independent reps, then the whole office better show up to support them. From our administrative assistant to warehouse staff to our dedicated small-batch specialist, the role of every employee at US Coatings entails assisting our independent salespeople with making the sale.

This strategy allows our sales reps the flexibility to outsell the larger chains. The ability to promise quick turnarounds on samples, or the freedom to negotiate a mutually agreeable price point, makes it easier for reps to do what they do best: sell.

We believe this level of support is what it takes to maximize sales from our independent staff. It’s the same level of support we strive to provide to our customers, and we believe it’s what makes US Coatings stand out.

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